Writing blogs or using articles for online marketing is a tricky process â€“ you have to meet your readers’ expectations and also score high in the search engines. However, there are times when satisfying one means sacrificing the other.
Use these tips to make sure you strike a good balance between the two:
Put your keywords in the title of the article.
You have main keywords and secondary keywords but to appear high on a search engine, use only your main keywords on the title. Title tag appears in the browser title bar and it initially tells the reader what to expect on the article. It is also integral to the search engines because it’s usually the first thing that shows up in search results. It also displays in your visitors Bookmarks and Favorites. All the major search engines use title tag content to determine relevancy. Your readers are also more likely to click on your link if they see the relevance to their own search. If you’ll be using a subheading, make sure your keywords appear in it, too.
The should not be customized for search engine robots, it should accurately describe what is on the page and it should make sense as a bookmark, after all your targeted visitors are humans. Here are the best practices for writing title tags that will work well with visitors whether its human or search engine robots.
- Write a title tag that is captivating and reader friendly.
- Use your keyword phrase near the beginning of your title tag.
- Start the title with a capital letter, followed by lower case.
- If it’s not necessary, Avoid using the word â€œTheâ€ at the start of your title.
- Generally, do not use your company name (if it’s not your targeted keyword).
- Don’t use the same and exact title on a different article or webpage.
- Keep you title length to 10 to 60 characters
- Donâ€™t repeat keywords (spam, spam, spam)
- Find your niche. Don’t use the exact same keyword that everyone else is targeting on; (eg: instead of
Manila Hotelswhy don’t you try Affordable Manila Hotels?)
Spread your keywords all over the content.
All your main keywords and other related keywords should appear in the body of your article, particularly in the first line of the first paragraph and somewhere in the second paragraph. It should also appear on the last paragraph. You can also try to highlight the keywords by using bold, lined or italicized letters. Most search engines use the first few lines of your web page for the search results description. Write the first paragraph on the page that is descriptive enough to entice the readers and the search engine robots as well. So don’t forget the Keywords!
Maximize the use of relevant keywords.
Place the keyword/s in your filename, meta tag and description. If you’ll be incorporating an image on the web page, make sure you name it using your main keywords as well. Don’t abuse it! puting keywords that are not relevant to your article may result to readers dissatisfaction and your search engine ranking too!
Donâ€™t overdo it.
Using keywords for search engine optimization is an art and a science. Overusing your keywords will do more damage to your efforts and could even get penalized for it. Remember that you are still writing for a human audience and repetitive words will sound like a bad hypnosis session or a desperate, robotic attempt to get your readers’ attention. Ranking high in the search engines may be your goal but ultimately, it is your reputation as a reliable source of information that will sustain your website.
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Search Engine Marketing is one of the most integral part of web authoring nowadays. How about you, Do you have any Keyword Writing Tips to share?