Search Engine Optimization Basics

search engine optimization basicsMaybe one of the most important part of running a “Work at Home Guide” Blog is understanding how people find your site and how to make your site stand out among the billion or so other sites on the Internet.

If you’ve been using the Internet for more than an hour or two, chances are you know what a search engine is. Websites like Google, Yahoo and Ask.com have developed into multi-billion dollar corporations in the last ten years just by providing search engine to web dependent people around the world.

Using search engines is extremely simple and easy. You just go to the site, type in what you want to find and click enter. But how can you make sure that your site will be found? As it turns out, it’s all about the keywords.

When a site like Google or Yahoo searches the Internet to come up with results from a web query, it takes the number of keywords on a site into consideration. It also takes particular keywords or phrases into account, too. If someone is doing a search for “Book about Rolling Stones,” a site that has that phrase or a phrase similar to it 10 times is going to come up higher than a site that only mentions it once. Keywords are the most important part of search engine optimization. You must do your keyword research before starting your website if you can, because this will form the basis of all your search engine optimization.

That’s why its so important to incorporate keyword text into your web content so that when someone does a search for, say, “Homebased job listing Philippines” and that just happens to be what your site offers, your site comes up high on the list, not buried on the bottom.

The trick is to incorporate these keywords or keyword phrases into your web content, and still have your content make sense. This is a super-tricky obstacle to get around. The best advice I can give is to simply read around and see what other affiliate marketing sites have done. Remember, your content is a huge part of your site. If people don’t stay on your site for a minute or two reading your content, they will never, ever click on any links you have and buy any products you’re selling. You must find the balance between a heavy use of keywords and well-written text.

Do you care about your preffered keyword density? Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 400 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 20 times. This is way too much in my opinion. 2% is more reasonable. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making good profit from your rankings, then you can choose whatever keyword density you like. The best keyword research tip here is to use your keywords in a natural way. You don’t want your readers to stop reading your articles halfway through it because they feel bored by a repetitious litany of the same keyword phrase.

Knowing how to use search engines is a big part of affiliate marketing. You can have the best content, the most timely links and the best product in the world and you won’t do a lick of business unless people can find you. Learning the art of incorporating keyword text into your affiliate website may seem tough, but it’s the difference between making a few bucks here and there and making it big in affiliate marketing.

How do you find keywords that people are searching for? Well a good free tool can be found at SeoBook or, if you want something more professional, you can use wordtracker an excellent service for finding niche keywords. You should try and get at least 10 keyword phrases.

Remember, these are only rough estimates because every website is different and less, more relevant links will achieve better results.

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  • Thanks for this good summary.

    As you say, the trick is to try and strike a balance between writing for the search engines and writing for people.

    Personally, I think people worry too much about SEO. I think that it’s best to keep SEO requirements in the back of your mind, and just write as well as you can about subjects you enjoy. Then readers will find you sooner or later!

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