In the blogosphere and maybe the Internet in general, the word “meme” has a different meaning from what Richard Dawkins originally created it for in his 1976 book The Selfish Gene. For online users, meme refers to any idea, question, or topic posted in one blog and resulting to similar posts in other blogs while link exchange transpires between them.
Link exchange occurs mostly by tagging.
For example: Mr. A owns an Internet marketing blog and posts a question about online ethics. He then tags Mr. B, C, D, and E. All four posts the same question and gives their respective two cents on their blogs. At the end of the post, they link back to the source of the meme, Mr. A, as well as the links leading to the other people they’ve tagged.
With memes, there’s enough link love for everyone but its not always guaranteed.
Things to Remember When Creating Memes:
It must be directly related to the theme of your blog or website. If its an indirect relation, make sure that itâ€™s essential or at least entertaining.
Its content must be new in at least one aspect. Online ethics is old news, but you could take a different perspective and generate interest in it again.
Use meme trackers to see if there are other similar memes out in the web and how they’re faring.
Lastly, give the people you tag a helpful nudge or two. If the meme you’ve created is highly sensitive or complicated to answer, leave clues for your fellow bloggers to know how to approach the topic safely. The important thing is to ensure that they tag back to you.