Even on the internet, ranking is considered king. This explains why links from web pages that appear high on Google’s PageRank carry a high premium. People want to their sites get a longer green PageRank toolbar. But what’s this conundrum about the decrease in PageRanking after Google announced it would penalize certain links?
What a low PageRank means
A low page rank, such as those that hover in the PR-0 zone (or gray bar zone), may mean several things. It can indicate that a webpage is not included in the Google listing or just simply doesnâ€™t have a PageRank score. Sometimes, it could also mean that it has been blacklisted, a worrisome state for many website owners.
Google’s stand on link exchanges
It’s been quite a while that Google warns those sites that are using their earned Google pagerank to profit from text link selling. The best thing that they can implement is to at least use the no-follow code. But not too many heed Google’s advice. So come October of 2007, many A-list blogs and high-traffic sites got surprisingly low pageranks.
Should you worry about the PageRank decrease conundrum?
If you’re a blogger or website owner, knowing that your PageRanking can decrease just like that can be worrisome. However, by focusing too much on the rankings, you might be missing the big picture.
How do you get a high ranking anyway? High traffic, site reliability and quality content got you where you are. These are the things that you should prioritize in order to increase your Google PageRank.
What about link exchanges? Be careful with these. Examine the type of webpages you link with. Are the audiences they have the kind you want on your site? Do you want to introduce your audience to these pages? Go ahead and link with them. If not, common sense dictates that you stay away. Oh and don’t forget about the no-follow rule!
It takes a lot of hard work in order for websites to acquire a high Google PageRank. Lest you forget, some measure of effort is also required to bring you and keep you at the top. Furthermore, there are guidelines you will need to follow if you want your relationship with Google to work. Try to improve your site to attract high quality traffic and avoid a decrease in your PageRank.