How To Succeed With Email Marketing Campaign!

email marketing campaignFor most individual in business today, email has become a major tool for a marketing campaign.  An Email was defined as “a means or system for transmitting messages electronically “. Email is essentially an electronic postal system, and email messages are basically letters delivered instantly via an internet connection.

With almost 60 billion emails being sent each day, millions of online sales are also closed.  Indeed, Email changed the way we communicate and the way we market our products and services. In today’s economy of intense competition, a company’s brand is of paramount importance. This is further enhanced by the fact that the Internet makes your nearest competitor just one click away.  Email Marketing is is a key element of the brand building exercise that often goes overlooked by decision makers. Think of this : Why would you spend for a TV advertisement if you can blast your marketing campaign to the rest of the world in the form of Email?

An effective email marketing solution for brand building would be a monthly or bi-weekly marketing newsletter.  While your customers may not become brand loyal after just one email marketing message, over time it can create a brand recall and sales will follow.

iContact is the best option out there for anyone who wants to send out email newsletters. They have great inbox deliverability, an extremely easy to use interface, great prices that start at $9.95 per month, lots of templates, and also include surveying, autoresponder, and blogging capability from the same application at no additional charge.

iContact is an easy to use email marketing, surveying, autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members.

iContact starts at $9.95 per month and scales upward based on list size. They also have an Enterprise product for larger organizations that starts at $660/month.

iContact has an easy to use interface and over 300 professionally-designed email templates. The application allows you to track the opens and clickthroughs on your emails, add a sign-up form to your web site, segment your list, and manage your subscribers.

They take care of managing bounces and unsubscribes for you. They also take care of making sure your message gets to the inbox of your recipients through their ISP relations, feedback loops, and whitelist status. If you are currently running into deliverability issues with your existing newsletter sending method, iContact will be very helpful and ensure inbox delivery of your messages.

The company currently has over 15,000 customers and 100,000 users. The product is used primarily by small businesses but also has a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama ’08. The company is based in Durham, NC and was founded by Ryan Allis and Aaron Houghton in 2003.

iContact is working to change the way businesses and non-profit organizations communicate online by making it really easy to manage all online communications from a single web application.

If you are looking for any easy and inexpensive way to put your emarketing on autopilot and get great deliverability, check out iContact.

An overview video is at http://icontact.com/www/video/introduction_video.html .

You can try a 15 day free trial of iContact at www.icontact.com .

  • The biggest advantage of Email Marketing is that is much cheaper then any other form of advertising. And the best thing is, you can target those kind of users/customers that are most likely to use your service.

    No wonder we have so much spam floating around ;)

  • I have to agree. Good article. Keep it up ;)

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