One of your major concerns for your website is its bounce rate. This refers to the percentage of site visitors that log on to your site using a search engine like Google and then leaving without clicking on your links. A high bounce rate means you arenâ€™t getting enough interest, which is why you’ll need to perform some blog analytics in order to decrease your bounce rate. Here are ways how:
Use article extracts.
Does your blog have a lot of interesting content? Why not use an extract of each article instead of displaying full posts? If full posts are available in each page, visitors are less likely to click on your pages. Everything they need to read is already on the page. With extracts, they will have to click on the link in order to read more.
Provide links within your content.
Write articles in such a way that you can include links to other write ups within your site. People who read these articles will click on related links, spending more time with your blog. Relating your new post to an old story you wrote will effectively decrease your bounce rate.
Write sneeze pages.
Darren Rowse’s 30 Days towards a Better Blog project included writing sneeze pages. This can be a themed blog post or a certain page that links to various other posts. Writing this type of blog posts periodically can improve the chances of making your readers jump from one post to another, which is what will decreate your blog’s bounce rate.
Try to see the bounce rate for each factor. Performing some simple analytics for your blog will reveal important information, such as which sites send high quality traffic your way, which SEM and/or SEO campaigns work, which changes in your blog are effective and the like. You can then perform the necessary corrections and improvements to help decrease your blog’s bounce rate.