Congratulations to JunÂ of MagandangBalita.Com for winning Manila Freelancer’s first book giveaway for its readers. I want to thank everyone who joined The 4-Hour Workweek Contest. I’m planning to giveaway some of my pre-owned photography, web design and Search Engine Marketing Books.
Manila Freelancer will be giving away a pre-owned copy of The Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin, Yes! It’s a good Search Marketing book for newbie Search Engine Marketers and for those who want to learn the basics.
If you are interested on how to increase your blog traffic and how to increase your blogs search engine visibility – The Right Way!, this book will give you tips on how to reach your goal. This book is not yet widely available in local bookstores, Thanks to Amazon for the Gift Certificate.
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.
Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine resultsâ€”things like business goals, creating appealing marketing messages and designing human-usable web sites. The book also avoids SEO techniques du jour, the kinds of tactics that are hotly debated in forums and that may or may not have any effect on your overall success. Rather, the book focuses on a solid, fundamental approach using time-tested techniques that work regardless of seemingly arbitrary algorithmic changes by the search engines.
The book is also very well written, using SEO-specific jargon only when necessary and always making sure to introduce new terms in clear English (there’s also an excellent glossary at the end of the book.
And for anyone that works in an organization, the next key step is to create a strategy that works with your existing marketing, information technology, sales and other groups to make sure your SEO efforts support the overall goals of the entire team. Part two of the book focuses on developing this strategy, and also offers suggestions on working with other groups and selling them on the importance of effective SEO.
Only when this important groundwork has been established should you begin the actual work of keyword selection and optimization, link building and so on.
How to Join?
To get a chance to win a copy of the Search Engine Optimization: An Hour a Day:
- Post a comment – posting multiple comments will not get your an extra entry.
- Blog about it and send a trackback.
- You need to do both to qualify, qualified participants will be posted here. Once we reached a good number of entries we will draw the winner. Good Luck Everyone!
Winners will be contacted and names will be announced in this post.
We will only ship to any address within the Philippines.