Smart Communications Inc. is planning to offer free service to subscribers who agree to receive advertisements on their cellphones, company officials said Tuesday.
Subscribers will get $2 worth of prepaid service every month. Each time they view an ad on their phones they’ll earn extra service and other rewards, said Ardie Balderama, marketing officer for Connectivity Unlimited Resources Enterprise Inc., a subsidiary of Smart Communications Inc.
“It will be like earning money by watching commercials,” he said.
The service will be available by invitation only and limited to 10,000 subscribers each month, he said.
Sales director Noli Romualdez said Connectivity Unlimited was negotiating with several corporations keen on creating mobile-based advertisements for personal care, food and service products, among others.
The new phone service will launch June 1 on the Smart network.
Smart is owned by the Philippine Long Distance Telephone Co., the largest telecommunications provider in the country.
Smart Communications: http://smart.com.ph/