3 Culprits of Low AdSense Earnings

Although many are against the fact of making AdSense as one’s main source of income, it’s hard to convince those that have experienced success in publishing sites and earning from AdSense that they should not put all of their eggs in one basket.

So what if you’re one of those who thinks making AdSense as a major, if not the only, source of income? How do you make the chances of profiting from it more feasible?

Here are some causes of low AdSense earnings that you should prepare for:

Hacked Site
This is especially useful for those who are using open source content management systems like WordPress. Many are complaining about their blogs having codes that they never placed or texts that violate AdSense TOS. It won’t only cause your earnings to decrease, it might cause it to totally disappear. Scary, eh?

Solutions – Always update your CMS’ version and don’t ever give out your password to anyone.

Underoptimized and Overoptimized Site

This is one of the most common reasons why one site can’t get the maximum AdSense earnings it can get. Either your AdSense ads are not relevant to your site’s content or your ads are somewhere no one can see them. However, make sure that you don’t overoptimize your site either because this might also backfire causing your traffic to go away instead of staying to enjoy your site and click some ads.

Solution – Experiment and see how your earnings AND traffic go up and down while you optimize your ads

No One Knows about Your Site

A fairly new site can out-earn an old site. How’s that possible? If the new site has more traffic, logically, it will earn more especially if it’s optimized enough. If your site is old and unpopular, what can you expect?

Solution – Use SEO techniques such as writing quality content, submitting it to social bookmarking sites and applying link building methods.