Online reputation management is a developing field that encompasses public relations and search engine optimization to ensure that positive information about you, your company and or brands filters to the top of the search engines while negative information is pushed backwards in search results.
If your company’s reputation’s good, it can easily translate to more sales or if you’re a consultant and your reputation is in excellent status, it can mean more projects for you. So how do you keep it that way?
Your top priority should be to keep accomplishing your project well if you are providing services. If you sell goods, keep your customers satisfied with your products. But what if there are some uncontrollable circumstances that you’re afraid might ruin your reputation, especially you’re online reputation? Here are some tools that might help you keep track of your online reputation to be able to quickly solve any problem that may arise:
RSS – you can use any RSS feed services like BlogLines, NetVibes, Google Reader to keep track of news information about your company or business. You just have to search for the company name or your name and set up an RSS alert using any of the abovementioned services.
Google Alerts – this is one of the free services offered by Google for those who’d like to be alerted on news information about certain products, companies or even personalities. One who wishes to be updated about the buzz around his or her company or name can make use of this just by setting up an email alert.
Other online identity tracking services or tools include:
Trackur.com – Trackur allows users to submit multiple keywords–such as their name, products, and brands–and automatically monitor news, blogs, images, video, and other social media for any mention of those keywords.
BrandsEye – Online Reputation Monitoring (ORM) software. Gives you the power to monitor and protect your online reputation.
How do you make sure your online reputation is always in tip-top shape?