Jansport celebrates its hippie heritage with Indie Art and Music
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I was invited to attend Jansport’s 40th year celebration which was held at Mag:Net café at the Bonifacio High Street last week. It was an interesting and colorful event, visual artists are scattered all over the place creating doodles and designing bags using paint airbrush. Some participants went against the flow by getting inked courtesy of the Philippine Tattoo Artists Guild (PhilTag).
Skip Yowell, a former hippie along with two other colleagues, founded JanSport in 1967, while searching for the perfect hiking pack. Jansport bags was introduced 40 years ago in a small hippie store in Seattle and now Jansport is a multimillion dollar company that produces and sells several million of bags per year.
What the hell is Indie?
According to Wikipedia, Indie rock is an umbrella term to reference rock artists that are or were unsigned (no record music label contract), or have signed to independent record labels, rather than major record labels. Originally the term was not a reference to a specific genre of rock music; however, it has come to be used often to reference the sound of particular bands and the bands they have influenced. “Indie rock” is used as an umbrella term covering a wide range of artists and styles close to rock music, connected by some degree of allegiance to the values of underground culture and counterculture.
Genres or subgenres often associated with indie rock include lo-fi, post-rock, sadcore, C86, and math rock, to list but a few; other related (and sometimes overlapping) categories include shoegazing and indie pop.
Rock artists place a premium on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes their own) and relying on touring, word-of-mouth, and airplay on independent or college radio stations for promotion. Some end up moving to major labels, often on favorable terms won by their prior independent success.
To pay tribute to its indie heritage, Jansport Philippines is releasing a Graphic Remix line of bags inspired by this generation’s most definitive counterculture which is the Pinoy Indie Community.
The Graphic Remix line’s quirky and anti-conformist designs like graffiti, doodles, pop art and calligraphy fits the indie community’s passion for creativity, originality and individuality.
“For us a bag is more than just for carrying yor stuff around, but as a practical and personal billboard of expression that’s why we came up with the concept of the Graphic Remix line individually designed by the country’s best graphic designers,” says Clytie Choa, Brand Manager for Jansport Philippines.
Along with TV and Print Media, Bloggers also joined in Jansport’s 40th year celebration. Spotted Bloggers who attended the event are Nina of Justwandering.org, Eric of Byahilo.com, Noemi of Nimrodel.net, Aj of Baklaako.com, Poytee of tanggera.com, Anton Diaz of Our Awesome Planet, Juned of Baratillo.net and Arpee of Arpeelazaro.com.
The colorful hippie artwork on the Kombi Jansport Van was rendered by Abi Dayacap and Rommel Joson of Osomundo. Jansport Graphic Remix is available in all Bratpack shops nationwide.
JanSport Bags are known for its lifetime warranty on its products, as well as its long history of innovations in backpack design. The JanSport brand is the most popular bag among students worldwide.
Bratpack is a member of the Primer Group that carries global brands that makes for a practical and personal billboard of expression for urban dwellers, promoted through collaborations with the indie art and music scenes’ finest. Inspire. Interpret. Express. For inquiries email bratpack@primergrp.com or visit their website at http://www.bratpack.ph .
Bratpack has branches at Robinsons Place Manila, Robinsons Galleria, SM Cagayan de Oro, SM Davao, SM The Block, SM Pampanga, SM Southmall and Ayala Cebu .
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this looked like it was a fun event. =)