Over 50 Million Mobile Subscribers in the Philippines Can Now Receive Friendster Updates via SMS Text Messages
Friendster, Inc., a top-20 global website based on traffic and the #1 social network in Asia,* today announced that over 35 million registered Friendster users in the Philippines can now subscribe to Friendster Text Alerts, a full suite of alerts covering activity in their Friendster network that are sent directly to their mobile phones via SMS text messages. Friendster Text Alerts is Friendster’s second mobile offering and it complements Friendster’s successful mobile site, m.friendster.com, which launched in May 2008.
Friendster Text Alerts allows users to subscribe to receive text message alerts for friend requests, new messages, comments, bulletins and more. When such activity takes place within their network of friends on Friendster, they will receive an SMS text message on their mobile phone. Users will also be able to share and communicate on Friendster by sending a text message to Friendster to update content on their profile, such as posting shoutouts and bulletins, sending messages, and replying to friend requests. Friendster Text Alerts will increase timely communication among users and support and encourage network activity while Friendster users are away from a computer.
“Friendster users tell us they want to stay connected with their friends, their latest network updates and all of the sharing and communication that occurs on Friendster,” said David Jones, vice president of global marketing for Friendster. “Since SMS text messaging technology is universally available on mobile phones, our tens of millions of users in the Philippines with mobile phones can now subscribe to Friendster Text Alerts to stay in touch, even when away from a computer.”
Friendster users must opt in, or register, to use Friendster Text Alerts by going to http://www.friendster.com/registermobile.php and entering their mobile phone details and selecting which mobile text alerts they wish to receive. Friendster does not charge its users for Friendster Text Alerts, but users are subject to text messaging usage fees from their wireless service provider. Friendster Text Alerts was recently launched in Indonesia, Malaysia and Singapore.
“Recent studies have shown that about 90% of Asia’s mobile phone subscribers use SMS text messaging, and some of the highest per subscriber usage of text messaging is in countries in Southeast Asia. It’s only natural to combine the most popular mobile feature — text messaging — with the most popular social network in Asia — Friendster,” said Jones.
Friendster Leads in the Philippines
Friendster is the #1 social network in the Philippines and is larger than all other social networks there.* In the Philippines, Friendster has over 35 million registered users and over 24.4 million monthly unique visitors to Friendster.com as of August 2008.** A typical user spends 30 minutes a day on Friendster and visits Friendster several times a week, communicating with friends and sharing and consuming content through a suite of features.
Friendster Leads in Asia and is a Top 20 Global Website
Friendster is the #1 social network in Asia, with over 62 million registered users and over 45 million monthly unique visitors from Asia.** In Asia, Friendster has more unique users than any other social network. Plus, Asia is the largest market of Internet users (Asia is 38% of the world’s Internet users while the US is only 22%), and Asia is the fastest growing region in the world. Friendster has a loyal and growing user base throughout Asia in the following top 10 countries for Friendster: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore and South Korea.
Friendster is a top 20 global website and the 3rd largest social network in the world in terms of traffic, serving 19 billion page views a month.* Friendster is 1st in “user engagement” among the top five global social networks with users spending an average of 185 minutes per visitor per month on http://www.friendster.com.
With more than 85 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering an easy-to-use, friendly and interactive environment where users can easily connect with anyone around the world via http://www.friendster.com or m.friendster.com from any Internet-ready mobile device. Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months. Headquartered in San Francisco, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures and individual investors. For more information, visit: http://www.friendster.com.
* comScore Media Metrix, August 2008
** Google Analytics and Friendster Internal Data, August 2008
SOURCE: Friendster, Inc.