My last post was about Bing SEO Tips, now lets go back to basic concept and benefits of SEO. Search engine optimization or SEO, is a process or method of making you more visible as an online enterprise. If you want your expected audience to find you, it is important to ensure that you are available on the first page of the search results.
As you turn your business or organization online, it’s just like to open a business in an park. You are able to open this activity, but no one except the ones you really tell about your business know about that(business). It apparently depends on them to pass on the message, then you have an extra product or messaging centre to advertise for you and so the word will spread to a certain degree, but grassroots projects advertising can only go so far, especially online.
In an office park if you wish someone to find your business,a good start for you is to put up a sign. Your site bears a sign, even though you may not realize it. If you’ve ever noticed that whenever you click on various links the title on the tab of your browser suddenly changes, these are the effects of a meta tag also called “title tag.” Big deal, so whenever you click on your web site you only see the website name, so what?
Well, if you haven’t got a title in your title tag, then you do not have a/an sign/identity for search engines to identify you with. If your title tag doesn’t say a thing, then they can’t tell what is on your site until they get inside it. If your title tag says “MaskingTape.com – masking tape to Buy” you’ll tell the search engines(SE’s) that behind the door is a website linked with masking tape.
Let’s just say that you posted your sign on the door of the office park, but it didn’t have much effect in traffic. What’s the next step? Maybe they would want to know what’s hotand interesting in your business before they make the time to come into link with your business in the future. I know it’s rare that I say to myself: “Why can’t I get into search of a door to open only to because is an activity? “If you would like to add that feature in your character, there is a description tag to be filled. This tag is something that search engines can read and guide your visitors towards your site.
Your description might say, “Distributing a range of quality masking tape, including the new Tricolor masking tape and Morgans Super Stick masking tape. We now offer online shopping and ordering options. Contractor discounts, rebates and non-profit organizational discounts are available on request.” Note that I stated for each type of discount? This is because some search engines don’t understand the entrepreneurial, organizational, and non-profit discounts. “I wish if i could let know each contractor to discover that they have a discount on my site. This addition to my title plate will help people understand why would they want to come to my store instead of the other.
What’s in a keyword?
One last “meta” tag, keyword tag. This is where I’ll list the most relevant keywords people would use to find my place. This is the most oftenly used online tools used by various companies by trial and error, but in the main if I sit in the directory for the office park. When you have a look at the office park directory, you would want to see me in Retail, Contractor Supply, Janitorial Services and Supply Agency Hardware Supply Agency categories. This directory will let users know what kind of activities I primarily perform so that you are targeting me to sign and givw description on my door. The keywords for your masking tape site may vary from others, but I’ll probably use something like “masking tape, painter tape, contractor supplies, Janitorial Services supplies, painting supplies, design bands, paper tape, entrepreneurial non-profit discount discount, discount trainers” to begin with. These are some basic terms that some people would include in their search term when looking for masking tape in a few different seach engines. This ensures that you’ll be in the ranks when someone looks for for these terms.
Relevance is the key
The next problem with the optimisation of your site is that you should have keywords in your page. What this does is to show the search engines that you’re relevant. This could be used to ensure that the show masking tape is the first thing that your customers/clients would see when they enter the door. If your client enters the store and observes a paint brush show, any impulse capacity bins in the budget Wrench and screwdrivers, some shelves of different varieties of poems, but some indications of masking tape, you can imagine how they can extinguish. Search engines want to see that you have many words that are related to the masking tape on your website so that they could be sure that this is the appropriate place to refer people who are looking for masking tape.
The Power of Reciprocity
When you’re in the business as a masking tape dealer, you would want to be associated with other related businesses. At fairs, you can exhibit yourself to salesmen for some advanced color and explain to them why a particular/specific product is well suited to their product. This type of membership would be good for you and your business, so that they refer people to you to look for your fine masking tape when they are using. You might want to ensure that all craft supply companies know that Tricolor ribbon is available in your store, which is especially popular among people who work in wax crayon. When you can refer people to esteemed and honorable companies that are related to your product line, they will refer people to you who are interested in masking tape, then you’re building up a reputation as a strong member of the masking tape community. As is the conception that applies to online sites.
When you’re cataloged by search engines, they’ll consider what companies are pointing towards you, and what company it identifies. In this way, you refer people to the paint dealer, painter and he refers to you, called a reciprocal link. These reciprocal relations are very important for the repute of your site as a key to masking tape, craft and painting. Many search engines would look at all the above information then they’ll figure out how to rank you. At the office park, you will likely be on the directory in alphabetical order, but the search engines will categorize you by relevance. Search Engine Optimization is accustomed to increase your relevance.
First correct answer
If you’re not on among the first ten pages when an individual searches for masking tape, then visitors to your site will be rare indeed. The people who are looking for a good online masking tape dealer may find Marge’s masking tape hut first or Toms masking tape Hide-A-Way. Even if you’ve a large range of products at the best prices available, none of that matters if no one found you first. When they seek for their desired product and you’re not the first correct answer, then you don’t exist. You need not only be relevant, you must be first.
Almost all the people who use the Internet today will navigate through the relevant areas through a search. The only way you can assure that you would be found in that search is by hiring a good SEO worker having great tactics. It is proper to do so, and there are also inappropriate (black hat) ways to do this. Good SEO workers guide many visitors safely to your information or products, while using the black hat tactics, you’ll be banned from search engines altogether. Anybody with a website should learn at least the basic SEO if they want their information available and utilized by their target audience.