WOW campaign to drive up tourism figures for the Philippines

Primary-coloured taxi

Originally uploaded by davidmackay.

For the period of January 23rd to April 24th, Singaporeans may notice something different about some of the taxis around town, as they’ll be carrying ads featuring the ‘WOW’ campaign to promote the attractions of the Philippines.

50 different cabs have been revamped with the new ad campaign to become mobile advertisements, and the delegates from the Philippines attending the ASEAN Tourism Forum this year have expressed their hope that this “drives” up interest for the region.

Last Wednesday saw Her Excellency Bolon F. Anora, Ambassador of the Republic of the Philippines and Undersecretaries Oscar Palabyah and Eduardo Jarque of the Phillippine Department of Tourism in Manila and Tourism Attaché to Singapore Gerosel Siquian launched 25 of the WOW taxis in a motorcade parade.

The motorcade started at 9:30 in the morning from the Singapore International Convetions and Exhibition Centre, where ATF is being held, and was given motorcycle escorts by the Singapore government.