Samsung NX10 – The Next Generation Camera

The Samsung NX10’s innovative technology provides ‘best in class’ features with a large APS-C size sensor, bright AMOLED screen and fast auto focus to give users ultimate performance

Samsung Electronics Philippines Corporation (SEPCO) announced the Samsung NX10, an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story.

The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, provides this ultra fast AF speed with its higher precision and contrast.

The NX10 integrates an APS-C size CMOS sensor with mirror-less interchangeable lens, successfully capturing the heart of a DSLR and embedding it inside the compact frame of a digital camera. This allows for a sleek, lightweight camera that anyone, from professional photographers to casual users, can effortlessly take with them anywhere they go.

Consumers are not just limited to taking shots but can also tell their own stories in video format with NX10’s HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of cameras,” said Candy Quinto-Delos Santos, Digital Imaging Product Manager, SEPCO. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry round with them all day. The large sensor and the ultra fast auto focus give consumers the professional quality they demand as well as the compactness they want in one exceptional package.”

Ms. Delos Santos continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market,

Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the right shoot mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.


Color Noble Black
Image Sensor 14.6M APS-C CMOS
Mount Samsung NX Mount
Display 3.0” AM OLED (VGA)
View Finder Electronic viewfinder
Movie 720p HD (MP4. H.264)
Size & Weight 123mm x 87mm x 39.8mm (excluding the projecting parts of the camera)
353g (without batteries and card)
ISO 100 – 3200
Flash Built-in Pop-up Flash
OIS Lens Shift
Dust reduction Supersonic Type
Special Features • Smart range
• HDMI (Anynet +)
• Fast & Decisive Contrast AF
• New DRIMe II Pro engine and advanced AF algorithm.
Availability Mid April
Price NX10 Apollo (w/30mm lens) Php 44,490
NX10 Hera (w/18-55 mm lens) Php 40,990

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